Pricing tiers allow you to automate dynamic price changes for tickets based on a date/time, a number of tickets sold, or whichever comes first. This can be extremely helpful for promoters who on the simpler end want to have a "General On Sale" price, and a "Day of Show" price, but it doesn't stop there. With Sellout, you can create as many tiers as you'd like and give your customers a reason to purchase early to get in at the best prices.

To access pricing tiers, click on the Tickets tab in the Event Creator, and either click on a pre-existing ticket, or create a new one.

At the bottom of the Ticket Info window, you'll see a text link that says "Show advanced options". Click that link to reveal the Pricing Tiers button. Click that button, and two pricing tiers will automatically be created for you. Sellout defaults to creating a pricing tier for General Pricing, and Day of Show pricing.

Tiers themselves are displayed as columns, and the different fields you can modify for those tiers are displayed as rows. The rows are:

Tier name is just a way of identifying what tier you are in. This is not shown to the customer, but rather for your records. You can either go with a conventional "Tier 1, Tier 2, Tier 3" approach, or get creative with names like "Early Bird" and "Last Chance Pricing". Whatever works for you.

The price column defines what price tickets should be while this tier is in progress. Only one tier can be in progress at a time, and typically promoters set up pricing tiers so that the prices increase every time the tier switches. This incentivizes customers to make their purchases earlier.

The expiration date/time will trigger one tier to end, and the next one to begin. If you want ticket prices to increase at a specific date and time, set the expiration date/time for the previous tier to be the date/time when you want the next tier to begin. If you don't want the tier to be triggered by date/time, but quantity instead, click the "X" button to clear the field.

The expiration quantity refers to the number of tickets you want to sell in a certain tier, before triggering the next one. So for example, if you are only selling 200 'Early Bird Tier' tickets, you will set the expiration quantity on your Early Bird Tier to 200. After 200 tickets have been sold at that price level, it will automatically switch to the next tier.

To create a new tier, click the "Add another tier" text link below the tiers. This will create a new tier in between your first and last tier. Tiers are always created in the middle, since you cannot delete/remove your first and last tier.

Once a tier is created, you can name it, and set all of its parameters. You can also delete it by clicking the trash can to the far right of its fields.

Tiers cannot be deleted once they are in progress, so be sure to set up tiers precisely the way you want them before you begin selling tickets. Once tickets begin selling, it's much harder to modify Pricing Tiers.

When you define both an expiration date/time and an expiration quantity, the next tier will be triggered by whichever expiration happens first, whether that's date/time or quantity.

When you define just an expiration time or an expiration quantity, then the next tier will only be triggered once that expiration is hit.